April 2019 SIMMS FISHING

More trend inspirations coming soon! Below is a project currently on the market that I'm so excited to share with you!

I’m incredibly proud and happy to have worked with SIMMS FISHING on their spring 2019 line. Not only are they good people, but they know their market and are always right on point. They are passionate about what they do and it’s infectious. I was so impressed with the clarity of direction, as well as the fearlessness in trying new ideas that shake out into the feature rich products we’ve come expect from Simms. They are truly the best fishing gear on the market.
It’s good people and hard work that make it so.

Here are some of the styles I’m so proud to have designed and collaborated on.
See more of my work on my website.

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Features that enhance the fishing experience are key. Some of the new features incorporated are flip up and adjustable collars for sun protection, action backs (inspired from cycle), side vents to provide freedom of movement (inspired by run), tons of accessible and thoughtful storage options, and interesting articulated cuffs.

These features provide more reasons to get out on the water.

SPFdesign | Boulder Colorado | www.spfdesign.net

Susan Poersch Fey